Most of the e-liquid out there comes from a big factory that’s never once met the people vaping it. We’re not like that. DNA Eliquids is our own label, made up and mixed here in Blackpool by the same folk who serve you over the counter, and we’ve seen a lot of people since we opened our doors in 2013.
A question we hear a lot is “what’s your VG PG ratio?” and we don’t have one! In our opinion a 70/30 ratio across the board is easy mode recipe creation, because everything works with 30% PG. Next level flavour making is the magic of discovering the flavour and then messing about with the ratio. More VG for a softer hit, less if the extra PG makes a sour flavour that bit better. It’s not unusual for us to have five bottles of the same flavour marked 70:30, 72:28, 74:26 and so on, so we can see when the liquid goes cloudy and hit the maximum VG level we can. As for the ingredients, we get the best we can find with no single supplier. The downside is that ordering less per supplier means less room for discounts, but if we think a flavour tastes better with two different strawberry flavourings from factories at opposite ends of the country, then mark our words, we’ll do it! We design flavours with a bit of excitement, we want something we can take home with us and enjoy. The wait for it to be ready sometimes drives us mad, but what does that mean for you? You’re going to get an e-liquid with the best flavourings available, good VG, PG and a load of TLC which adapts over time. A flavour we hope you enjoy just as much as we do.
Here’s something else we won’t do, and that’s hide behind sweetener. Flavouring is the dearest thing in a bottle by a mile, far more than the VG, and it’s a doddle for a maker to lean on a load of sweetener or ice instead, because you only need a drop of it to fool your tongue. We don’t play that game. We’ve never once started with what it costs us. We make it taste as good as we can get it and then we work the price out after. You’re the one vaping it all day, not us, so it’s got to be right for you first.
Here’s one we’re a bit chuffed with. You know vaper’s tongue? That horrible thing where a flavour you love just seems to fade out on you after a few days? To hold that off, some of our bestsellers, Vimtoed being the big one, are actually two slightly different recipes blended together. Grab a bottle and you’ll get one of the two at random, and we reckon that little switch keeps your taste buds on their toes and the flavour fresh for longer.
The biggest thing we’ve got over the big factories is dead simple, and it’s this: we’ve got a shop. You walk in, you tell us straight what you think, what you’d change, what you love, and the recipes actually move because of it. Vimtoed started life as four parts raspberry, three blackcurrant and three grape, and over the years you lot have nudged it round to mostly blackcurrant. We’d nearly rename it by now if we’re honest, but everyone knows it as Vimtoed, so Vimtoed it stays.
Not sure where to start? Let me point you. The premium section is where our bestsellers live: Blue Sour Raspberry, Strawberry Raspberry and Cherry. In the normal range folk go daft for Strawberry Chewies and Strawberry Ice Lolly, and plenty drop a lemon or a cherry nic salt shot in to make it their own. After a proper tobacco? RY4’s the one to ask for. And if you want to know which we’re proudest of, it’s Vimtoed and Pink Fever, every single time.
One last thing, and it’s about price. We paid our overheads off a long time ago and we own the shop outright, no loans hanging over us, nobody to answer to, so we can put proper quality in the bottle and still not charge you silly money for it. So next time you’re passing, come in and ask us for a taste of the DNA range. It’s our name on that label. Trust me, there’s no one with more reason in the world to make it the best thing on the shelf.
